Hydration is often mistaken for a simple step in a skincare routine, but as estheticians, we know it’s the foundation of healthy, resilient skin. The recent Skin Inc. article, An Esthy’s Guide to Hydration by Alex Hernandez, highlights key aspects of skin hydration, but let’s take a deeper look at why this step is essential […]
The skincare industry is thriving, and salons have a unique opportunity to turn their expertise into a profitable retail business. Yet, many professionals struggle to maximize product sales. They offer high-quality treatments, recommend products, and still watch customers leave empty-handed. What’s missing? A strategic approach to retail that aligns with how clients think, shop, and […]
The beauty industry has always been a blend of creativity, skill, and business savvy. However, as we step into 2025, salon and spa owners face unique challenges that extend beyond the traditional hurdles of running a business. While the demand for self-care and aesthetic services remains robust, the landscape is evolving rapidly. Rising costs, shifting […]
Skincare trends come and go, but one ingredient has stood the test of time: collagen. This essential protein plays a crucial role in maintaining skin elasticity, hydration, and structure. While our bodies naturally produce collagen, its levels decline with age, leading to fine lines, wrinkles, and sagging skin. That’s where collagen sheet masks come in—a […]
The world of spa treatments is undergoing a transformation. Traditional menus, once rigid and predictable, are being replaced with highly tailored experiences that cater to the unique needs of each client. Personalization has become the gold standard in skincare, and spas that fail to adapt risk being left behind. Clients today are more educated, discerning, […]
A woman leaves a salon with glowing skin, a new hairstyle, and a sense of renewed confidence. But something’s missing. As she steps out the door, she remembers the products the stylist recommended but didn’t purchase them—because they weren’t available. This scenario might sound all too familiar for salon and spa owners. Offering retail products […]
Have you ever thought about what makes the sheet mask such a sought-after treatment? It’s not just a quick trend. Studies show that the global sheet mask market was valued at over $160 million in 2020 and is projected to grow significantly over the next decade. That’s more than just a passing craze—there’s a reason […]
When it comes to skincare, we often hear about hyaluronic acid, retinol, and vitamin C, but there’s a lesser-known, highly effective ingredient that deserves a moment in the spotlight—pullulan. This incredible natural polysaccharide is gaining recognition for its powerful ability to enhance the complexion, leaving the skin smoother, more youthful, and glowing with health. But […]
Tired eyes aren’t just a cosmetic concern—they’re an epidemic. According to a survey conducted by the American Academy of Sleep Medicine, nearly 35% of adults in the U.S. report getting less than seven hours of sleep a night, and dark circles are one of the most visible side effects of sleep deprivation. But here’s the […]
If there’s one ingredient you should know about for maintaining youthful, vibrant skin, it’s peptides. Over the past few years, peptides have gained popularity in skincare due to their ability to deliver remarkable anti-aging benefits. But what exactly are they, and why should you consider adding them to your skincare routine? Peptides are short chains […]
