Hydration is often mistaken for a simple step in a skincare routine, but as estheticians, we know it’s the foundation of healthy, resilient skin. The recent Skin Inc. article, An Esthy’s Guide to Hydration by Alex Hernandez, highlights key aspects of skin hydration, but let’s take a deeper look at why this step is essential […]
The skincare industry is thriving, and salons have a unique opportunity to turn their expertise into a profitable retail business. Yet, many professionals struggle to maximize product sales. They offer high-quality treatments, recommend products, and still watch customers leave empty-handed. What’s missing? A strategic approach to retail that aligns with how clients think, shop, and […]
The beauty industry has always been a blend of creativity, skill, and business savvy. However, as we step into 2025, salon and spa owners face unique challenges that extend beyond the traditional hurdles of running a business. While the demand for self-care and aesthetic services remains robust, the landscape is evolving rapidly. Rising costs, shifting […]
Skincare trends come and go, but one ingredient has stood the test of time: collagen. This essential protein plays a crucial role in maintaining skin elasticity, hydration, and structure. While our bodies naturally produce collagen, its levels decline with age, leading to fine lines, wrinkles, and sagging skin. That’s where collagen sheet masks come in—a […]
The world of spa treatments is undergoing a transformation. Traditional menus, once rigid and predictable, are being replaced with highly tailored experiences that cater to the unique needs of each client. Personalization has become the gold standard in skincare, and spas that fail to adapt risk being left behind. Clients today are more educated, discerning, […]
A woman leaves a salon with glowing skin, a new hairstyle, and a sense of renewed confidence. But something’s missing. As she steps out the door, she remembers the products the stylist recommended but didn’t purchase them—because they weren’t available. This scenario might sound all too familiar for salon and spa owners. Offering retail products […]
Have you ever thought about what makes the sheet mask such a sought-after treatment? It’s not just a quick trend. Studies show that the global sheet mask market was valued at over $160 million in 2020 and is projected to grow significantly over the next decade. That’s more than just a passing craze—there’s a reason […]
As the air starts to cool and the crispness of fall settles in, our skin often shows the first signs of seasonal transition. You might notice a little more dryness, an overall dullness, or even patches of flakiness that weren’t there during the humid summer months. If you’re like most people, the shift in weather […]
Ever thought a humble snail could revolutionize your spa treatments? I certainly hadn’t until I stumbled upon the incredible benefits of snail mucin. As salon and spa owners, we’re always on the lookout for the next breakthrough to delight our clients and enhance their skin. Snail mucin might just be that game changer! The skincare […]
Cancer treatment is a journey that tests the limits of human resilience. Among the many challenges faced, the impact on the skin is both visible and deeply personal. Did you know that nearly 65% of cancer patients experience skin side effects during their treatment? As salon and spa professionals, we have a unique opportunity to […]
